Media

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  The Serial's the Prize

  Fall TV Season Tests Commitment Issues

  PUBLISHED Oct 1, 2006

  Fans of blockbuster sci-fi flicks like War of the Worlds and Independence Day know exactly how the aliens are gonna attack — with giant shi...

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  Lost in the Supermarket

  Alternate Reality Gaming Makes Marketing Meta

  PUBLISHED Aug 1, 2006

  During the run-up to last May’s season finale of the flashback-happy sci-fi serial Lost, one of the many corporations airing commercials on...

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  NewTube

  Chronicling the Broadcast Revolution

  PUBLISHED Jun 1, 2006

  For decades now we have been slaves to the cathode ray tube, force-fed programming by nefarious network suits who rubbed their fingertips t...