If you thought Jason from Friday the 13th was scary with his hockey mask, does the thought of him wearing a second mask freak you out even more? It shouldn't — we are still living in the age of coronavirus, after all.
Thanks to ad agency Ogilvy Health, Jason Voorhees has been resurrected for a new COVID-19 mask-wearing PSA. The video is anything but scary — despite the clip showing New Yorkers running away from the masked murderer at every turn. It appears people are actually more horrified by Jason's ineffectual hockey mask than getting slashed by a chainsaw.
"It's not easy. The mask kind of makes people feel uncomfortable," the Jason lookalike says in the clip. "I wish everyone could see me for who I am. I'm just trying to fit in. I know — the whole chainsaw thing. I get it. But behind the mask, I'm just a regular guy."
Near the end of the clip, a young girl passes Jason a blue surgical mask so he can cover up the holes in his hockey mask — and suddenly he's safe to roam the streets again.
The ad campaign comes following nearly 18,000 COVID-19-related deaths in New York City, a statistic that Ogilvy is worried can be contributed to young people not caring enough about coronavirus safety.
"Wearing a mask has proven to be an easy and important way to stem the spread of the #coronavirus, yet many New Yorkers still aren't doing it. This is especially true of younger people who may feel invincible to #Covid19," Ogilvy wrote of the campaign. "How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don't preach. Don't fear-monger. Do the opposite. Make them smile, engage and share with their peers."
Watch the PSA below.
Thanks to ad agency Ogilvy Health, Jason Voorhees has been resurrected for a new COVID-19 mask-wearing PSA. The video is anything but scary — despite the clip showing New Yorkers running away from the masked murderer at every turn. It appears people are actually more horrified by Jason's ineffectual hockey mask than getting slashed by a chainsaw.
"It's not easy. The mask kind of makes people feel uncomfortable," the Jason lookalike says in the clip. "I wish everyone could see me for who I am. I'm just trying to fit in. I know — the whole chainsaw thing. I get it. But behind the mask, I'm just a regular guy."
Near the end of the clip, a young girl passes Jason a blue surgical mask so he can cover up the holes in his hockey mask — and suddenly he's safe to roam the streets again.
The ad campaign comes following nearly 18,000 COVID-19-related deaths in New York City, a statistic that Ogilvy is worried can be contributed to young people not caring enough about coronavirus safety.
"Wearing a mask has proven to be an easy and important way to stem the spread of the #coronavirus, yet many New Yorkers still aren't doing it. This is especially true of younger people who may feel invincible to #Covid19," Ogilvy wrote of the campaign. "How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don't preach. Don't fear-monger. Do the opposite. Make them smile, engage and share with their peers."
Watch the PSA below.