Mountain Dew Is Releasing Its Own Signature 'Gremlins' Doll

The star of its new ad campaign is coming alive in the plush

BY Brock ThiessenPublished Mar 24, 2021

Mountain Dew totally nailed it with its new Mountain Dew Zero Sugar ad campaign, all thanks to staging an amazing Gremlins reunion. But since Gremlins is really all about the merch, Mountain Dew is now giving us its very own signature Gizmo.

The collaborative figure was announced today, and the Mountain Dew Gizmo is coming via the NTWRK shopping platform, Bloody Disgusting points out.

"NTWRK, the mobile-first video shopping platform, and MTN DEW Zero Sugar have partnered with UK-based design crew, I Love Dust, to celebrate the DZS x Gremlins reunion with the drop of a limited-edition, collectible DZS x Gremlins Gizmo doll, exclusively on the NTWRK app!" the press release reads.

"Retailing for $300, the Gizmo collectible arrives in a vacuum sealed bag and DEW display case, making it easy for fans to follow the three rules: Do not expose Gizmo to light, do not let Gizmo come in contact with water and never feed Gizmo after midnight. Plus to commemorate the DZS partnership, the back of Gizmo's left ear reads 'As Good As The Original, Maybe Even Better,' while the right ear features the MTN DEW Zero Sugar logo."

The lil cutie will be released on NTWRK on Friday (March 26), and you can check out some more images below. For better or worse, it's not much different than a lot of other recent Gizmo dolls, but the dude is still pretty damn cute.

As previously reported, the Gremlins franchise is about to be rebooted for the new series Gremlins: Secrets of the Mogwai,



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