The Canadian Musical Reproduction Rights Agency (CMRRA) has announced a multi-year partnership with TikTok to ensure self-published songwriters and music publishers are compensated for use of their music on the influential social media platform.
Announced today, the agreement will allow those who own music copyrights to songs that are streaming in Canada to collect digital mechanical royalties. The partnership accounts for music usage on a go forward basis from May 1, 2019. A settlement agreement has also been reached for past music usage prior to May 1, 2019, when the platform was previously known as Musical.ly.
"TikTok's integration of music with video has created a new opportunity for music creators to engage users from around the world. Not only has the platform fuelled new song discovery but it has given classic songs new life," Paul Shaver, president of CMRRA, shared in a statement. "The activity has swelled outside the platform, directly impacting increased consumption across all media. CMRRA will continue to support new technology platforms that seek to properly license music, ensuring rightsholders are compensated."
Jordan Lowy, head of Music Publishing Licensing and Partnerships at TikTok, added, "We are thrilled to enter into this agreement with CMRRA in Canada, to connect music publishers and artists to new audiences and enable song discovery through the power of TikTok. Given the ever-changing music industry, we're committed to working together to create new revenue opportunities and offer an innovative way to reach fans."
Current and future CMRRA clients can sign up to collect their royalties from TikTok in Canada through CMRRA's official website, which also features a FAQ explaining the partnership.
Announced today, the agreement will allow those who own music copyrights to songs that are streaming in Canada to collect digital mechanical royalties. The partnership accounts for music usage on a go forward basis from May 1, 2019. A settlement agreement has also been reached for past music usage prior to May 1, 2019, when the platform was previously known as Musical.ly.
"TikTok's integration of music with video has created a new opportunity for music creators to engage users from around the world. Not only has the platform fuelled new song discovery but it has given classic songs new life," Paul Shaver, president of CMRRA, shared in a statement. "The activity has swelled outside the platform, directly impacting increased consumption across all media. CMRRA will continue to support new technology platforms that seek to properly license music, ensuring rightsholders are compensated."
Jordan Lowy, head of Music Publishing Licensing and Partnerships at TikTok, added, "We are thrilled to enter into this agreement with CMRRA in Canada, to connect music publishers and artists to new audiences and enable song discovery through the power of TikTok. Given the ever-changing music industry, we're committed to working together to create new revenue opportunities and offer an innovative way to reach fans."
Current and future CMRRA clients can sign up to collect their royalties from TikTok in Canada through CMRRA's official website, which also features a FAQ explaining the partnership.