Emily Haines

"Lightning Strikes" (GoldieBlox commercial)

BY Alex HudsonPublished Dec 15, 2014

GoldieBlox may have alienated themselves from the Beastie Boys, but the female-empowerment-focused toy company have found another music star for their latest commercial: Emily Haines.

This advertisement is more than two and a half minutes long, and nearly the whole thing is soundtracked by Haines' solo song "Lightning Strikes." With its synth-spiked pop-rock style, it sounds a whole lot more like her work with Metric than her previous solo forays.

Watch the commericial below. The song is available as a stand-alone single on iTunes.

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