Lady Gaga is the latest pop star to announce a cosmetics line of her own.
The brand has been dubbed Haus Laboratories, and it will launch this September exclusively through Amazon. Pre-orders begin on July 15 (a.k.a. Amazon Prime Day).
Gaga's line of cosmetics will start by selling kits featuring lip colour, liner and all-over colour, available in six different shade combinations. Kits containing all three products will retail for $49 USD.
The move to partner with Amazon is seen as risky by some due to the overwhelming monopoly on online cosmetic sales by companies like Sephora and Ulta, but Gaga stands by her decision.
"There are companies that see me and what I stand for and the way that I view the world, and if it's not perfectly in line with what they do... They'll be like, 'Can you just change half of the equation?'" she told Business of Fashion. "The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty.'"
See Gaga's Instagram reveals of her new beauty brand below.
The brand has been dubbed Haus Laboratories, and it will launch this September exclusively through Amazon. Pre-orders begin on July 15 (a.k.a. Amazon Prime Day).
Gaga's line of cosmetics will start by selling kits featuring lip colour, liner and all-over colour, available in six different shade combinations. Kits containing all three products will retail for $49 USD.
The move to partner with Amazon is seen as risky by some due to the overwhelming monopoly on online cosmetic sales by companies like Sephora and Ulta, but Gaga stands by her decision.
"There are companies that see me and what I stand for and the way that I view the world, and if it's not perfectly in line with what they do... They'll be like, 'Can you just change half of the equation?'" she told Business of Fashion. "The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty.'"
See Gaga's Instagram reveals of her new beauty brand below.