This is the stuff that gives hip-hop a bad name among conservative white folks. Master P and his No Limit crew and record label (now dubbed the New No Limit since floundering and getting bought out by Koch) have built an entertainment empire on producing gangsta rap that worships money, glorifies violence and degrades women at every turn. Its the kind of stuff frightened parents hide their children from. But if they only knew how funny this stuff actually is, maybe theyd think twice. The cheesy design and paper-thin concepts behind No Limits "art has been the fodder of heads since it first emerged Kool Keith even mimicked No Limits design scheme on his 1999 Dr. Dooom album, First Come, First Served. Good Side / Bad Side, Master Ps first release in three years and tenth so far, is a double "concept album where P explores the two sides of his not-so-multifaceted personality. Judging from all that P expresses here, the only difference between the two is that his bad side is a little sleazier sometimes. The limited edition comes with a DVD housing Ps almost-feature-length film of the same name, which is truly worthless viewing at its finest.
(Koch)Master P
Good Side / Bad Side
BY Kevin HaineyPublished May 1, 2004