Ought released their latest studio album Room Inside the World last month, and the Canadian post-punk outfit have just treated album cut "Desire" to a video.
The new clip was directed by Heather Rappard, and seeks to subvert gender stereotypes.
"'Desire' as a song has a real triumphant quality and masculine energy; I wanted to take this and subvert it and create a video that focused more on internal desire," Rappard explained in a statement. "Something that was important to me was that the video feel cathartic and positive; I've seen a lot of videos that take on ideas around gender that have characters being assaulted, or just exoticized. I wanted this character to have a full life but be most empowered, happiest, and at peace with himself when he's on stage at the end."
Check out the video for "Desire" below.
You can also see the band's upcoming tour dates over here.
The new clip was directed by Heather Rappard, and seeks to subvert gender stereotypes.
"'Desire' as a song has a real triumphant quality and masculine energy; I wanted to take this and subvert it and create a video that focused more on internal desire," Rappard explained in a statement. "Something that was important to me was that the video feel cathartic and positive; I've seen a lot of videos that take on ideas around gender that have characters being assaulted, or just exoticized. I wanted this character to have a full life but be most empowered, happiest, and at peace with himself when he's on stage at the end."
Check out the video for "Desire" below.
You can also see the band's upcoming tour dates over here.