Taking to Twitter this morning, the grime star (born Michael Omari) expressed his frustration with the magazine, calling them "proper dickheads."
"You lot know I don't rant or open my mouth up for no reason but serious NME magazine are the biggest bunch of sly, foul PAIGONS," he wrote. "They've used me on their cover without my permission. Depression is a very very sensitive issue and it's something I've spoken about."
Stormzy's own battles with mental health are presented on Gang Signs & Prayer, particularly on emotionally charged closer "Lay Me Bare." The independently released LP has already set chart records and achieved Gold status in his native UK.
"It is a subject that isn't the easiest thing to speak about. And I've been careful in how I've dealt with it in the media," he continued on Twitter. "After I spoke on it I realized how widespread the issue is which made me think ok kool maybe that was the right thing to do at first. However using my face as a poster boy for it to sell your magazine is so foul and below the belt I will never respect you lot."
Stormzy then said that NME had been trying to get him on the cover prior to the incident, an offer which he refused. As one Twitter user pointed out, the publication had also used the cover as the header image for their Twitter profile.
"So after me refusing to be on their cover, they then see me talking bout my journey with depression and think yeah we've got him now," he wrote. "My issue is not about me speaking out about it. That is fine and I'm happy I'm able to help but they've been very foul here."
The publication responded to the MC through Twitter, writing, "I'm really sorry this has happened. We're a free magazine and were not trying to shift copies, just talk about something important."
"DEAD," Stormzy replied. "You're NOT a non-profit organisation. The more copies you dish out the more you charge for advertising. You will make money from this."
NME has since pulled the cover image and associated branding from its Twitter profile.
UPDATE (03/16, 12:35 p.m. EST): NME Senior Reporter and author of the feature Andrew Trendell, who authored the feature, has shared a statement about the cover photo and issue, saying, "I absolutely had no part in the cover itself, the photos used nor the cover lines. That is not my responsibility and was done by other people entirely." Find his statement below.
Read through Stormzy's tweets below.About the NME Mental Health issue. pic.twitter.com/FV2SIg633k
— Andrew Trendell (@AndrewTrendell) March 16, 2017
You lot know I don't rant or open my mouth up for no reason but serious @NME magazine are the biggest bunch of sly, foul PAIGONS.
— #GSAP (@Stormzy1) March 16, 2017
@NME They've used me on their cover without my permission. Depression is a very very sensitive issue and it's something I've spoken about pic.twitter.com/OdAXshdrug
— #GSAP (@Stormzy1) March 16, 2017
@NME it is a subject that isn't the easiest thing to speak about. And I've been careful in how I've dealt with it in the media
— #GSAP (@Stormzy1) March 16, 2017
@NME after I spoke on it I realised how widespread the issue is which made me think ok kool maybe that was the right thing to do at first
— #GSAP (@Stormzy1) March 16, 2017
@NME However using my face as a poster boy for it to sell your magazine is so foul and below the belt I will never respect you lot
— #GSAP (@Stormzy1) March 16, 2017
@NME I should at least have a say in whether my face is used for a campaign. I've no issue with sharing my story but, with my permission!
— #GSAP (@Stormzy1) March 16, 2017
@NME the reason I'm so angry is because NME have been begging me to be on their cover. I have refused. Then they do this.
— #GSAP (@Stormzy1) March 16, 2017
@NME so after me refusing to be on their cover. They then see me talking bout my journey with depression and think yeah we've got him now
— #GSAP (@Stormzy1) March 16, 2017
@NME again, my issue is not about me speaking out about it. That is fine and I'm happy I'm able to help but they've been very foul here
— #GSAP (@Stormzy1) March 16, 2017
@Stormzy1 @NME they're using your image for their twitter header too. pic.twitter.com/VrDOTF8id4
— Jimmy Owens (@SweatyWeegie) March 16, 2017
I KNOW it will help others but just imagine a personal battle of yours being published on the front of a magazine without your permission
— #GSAP (@Stormzy1) March 16, 2017
And for those saying @NME done this with no bad intent, they know exactly what they're doing. They couldn't get me on the cover so done this
— #GSAP (@Stormzy1) March 16, 2017
So this is the prick behind it. And STOP acting like you lot done this to "break the stigma" or help anyone you done this to shift copies. https://t.co/VagxJQuNIA
— #GSAP (@Stormzy1) March 16, 2017
DEAD. You're NOT a non-profit organisation. The more copies you dish out the more you charge for advertising. You will make money from this. https://t.co/aPMtU4gy5M
— #GSAP (@Stormzy1) March 16, 2017